Europcar are one of the leading car rental firms in Europe and for many years PFD designed and produced a high quality Europcar calendar within their corporate guidelines passed through both UK and France marketing departments. It was then printed and sent out for promotional purposes to their selected clients.
LAYOUT & DESIGN
Europcar UK marketing department approached me for the updating and production of the company car hire guideline booklet that was to be handed out through travel agent staff.
After discussions I came up with an innovative swatch style creation that on one side showed all the car information relevant to the hirer and on the other instructive and intuitive information aimed at the travel agent staff.
Printed on heavy card, gloss laminated, die-cut in the loose shape of a VW Beetle and studded through the wheel hub, Europcar were extremely pleased with the outcome and many favourable comments followed from staff.
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